A boutique hideaway in the wildland of the north — Freytag Anderson

Freytag Anderson

57 NORD
A boutique hideaway in the wildland of the north

57 Nord is something very simple. A boutique hideaway, in stunning, unspoilt natural surroundings. Overlooking an iconic castle at the meeting of mountains and sea lochs, this special place to stay offers a taste of exquisitely understated luxury.

With details carefully considered, the experience is genuinely exceptional within its sector. We had to consider how to communicate this in a loud and crowded hospitality market. We did so by cutting the noise.

57 Nord’s own design choices acknowledge the West of Scotland’s Nordic heritage. We continued this subtlety in the visual branding, letting the peace of the Wester Ross landscape soak through photography and film. Evocative copy builds on both the visuals and the name — a cartographic homage to the wilderness.

57 Nord

57 Nord

57 Nord

57 Nord

57 Nord

Project Summary

Brand identity
Naming
Copywriting
Stationery
Printed marketing materials
Social media marketing
Art direction

Credits

Film: Tom Duncan, Northport Studio
Photography: Elliott Hatherley
Architecture: Rural Design Architects

Client comments

"As soon as I had my initial conversation with Freytag Anderson, I knew they were the studio I wanted to work with. Their unique understanding of the Scottish Highlands and international audiences was a huge asset to the branding process.

Sophie is a fantastic first point of contact as Project Manager and immediately grasped the brief. Daniel and the creative team produced a beautiful branding concept which really captured the essence of what we were trying to achieve with 57 Nord. Overall, it was a fantastic experience working with Freytag Anderson! "

Mumtaz Lalani
57 Nord Founder