Brand identity proposal for Coolous, a California based manufacturer of iPhone and iPad cases. Our brief was to increase awareness of the Coolous brand whilst communicating their core values of design, play and individuality.
A suite of brand assets were developed based around the 'dot' shape in the existing logo.
We created a suite of ergonomic forms to lend a tactile quality to the packaging. An understated use of colour, typography and texture were added to communicate the core brand values of innovation, design and quality.
The roll-out included stationery, e-commerce website, merchandising and packaging solutions across the Coolous product range.
"It was a great pleasure working with their creative, diligent and result-driven team."
Jialing Chen, Marketing Manager Coolous Inc.
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Client: Coolous
Role: Design & Strategy
Discipline: Corporate Identity / Packaging
More info: Contact Project Director Tracey Kelly