Filmore was born from the simple idea that skincare should be 'a routine not a regime'.
Crafted in Scotland, Filmore’s products use natural ingredients such as Scottish water, coconut oil and pomegranate extract to guarantee skin will always be clean and hydrated with minimal fuss and no irritation.
Taking inspiration from the Scottish water used we referenced the initial‘F’ in the International Code of Signals (ICS – an international system of signals and codes for use by vessels to communicate important messages) to create a clean, minimal marque.
The overall identity then uses a series of interlocking bold F’s to create a grid structure for product information, directions for use and ingredients.
The routine idea is emphasised through a unique numbering system (F–1 / F–2) logically designed to encourage the routine application of the products and their complementary use together. As additional products are added to the range this allows for skincare routines to be carefully curated and developed.
"We chose to work with Freytag Anderson as they offer not only the highest quality of design output, but also a consultative approach where you really feel they are an extension of your own team. This made the entire design and branding process far simpler for us, as we could trust that they would produce a concept that reflected our brand and our ambitions perfectly, which they absolutely did. We feel that the result allowed us to enter a very competitive market in a strong position but also now allows us to grow over time with a brand and packaging system that will not age. Couldn't be happier."
Craig Robertson
Founder Filmore Skincare
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Client: Filmore Skincare
Role: Design & Strategy
Discipline: Corporate identity / Packaging
Website: Filmoreskincare.com
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