A flexible brand identity inspired by the visual language of architecture.
Fraher Architects in London is an award-winning practice that conceptualise, design and deliver beautiful spaces, drawing ideas inspired by each unique client, project history and working in harmony with the surrounding environment.
We created a logo based on the plan view of the letter F. The intersecting compartments create a simple graphic device for containing text, images and texture.
The 'F' marque's shape and proportions are defined by the format, thereby creating a flexible and dynamic identity system. A variety of line weights and styles combined with the red signature colour add further interest and dimension.
A fully responsive website was created for the client as well as a bespoke digital portfolio tool for use in project submissions and competitions.
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Client: Fraher Architects
Role: Design & strategy
Discipline: Corporate identity / Art-direction
Website: Bauholz
Awards: Best Corporate Identity Scottish Design Awards 2015Contact: For For more information about this, or other projects, drop us a line.