The lure of Scottish provenance - a luxury design label created to launch Singleton Whisky in Mumbai.
A true international design collaboration with HYPHEN brands, India, to develop a range of premium leather accessories with a Scottish design heritage and a modern minimal theme.
A range of brand assets complement the Singleton of Glen Ord identity, including a leather emboss, accent stitching and the design and development of a bespoke tartan.
The premium collection succeeded in attracting the targeted young, aspiring professionals within a developing Indian whisky market.
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Client: Hyphen / Diageo India
Role: Research & Design
Discipline: Product Packaging Design
Photography: AlokNanda Mumbai
Website: www.singletonselections.com
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