Sword Maclean
Luxury fashion label combines sustainability, style and innovation with rich Hebridean heritage.
A new brand identity for Sword Maclean, a premium and distinctly Scottish clothing label.
Àilleachd Dhorcha. Dark Beauty.
Phillip Sword & Marina Maclean created a contemporary luxury fashion and lifestyle brand made entirely in Scotland.
Reviving Hebridean craftsmanship to create single origin sustainable products, the launch collection "Àilleachd Dhorcha" (Dark Beauty) features hand crafted leather products, woven textiles and woollen knits.
Our aim was to create an evocative reinvention of the 'traditional' for domestic and international markets.
Combining sustainability, style and innovation with the rich heritage of the Hebridean people, landscape and rare native breeds, the brand identity stays true to the client’s authentic intentions.
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Client: Sword Maclean
Role: Design & strategy
Discipline: Corporate identity / Art-direction / Photography
Photography: Daniel Freytag
Aerial Videography & Production: Borja Alacalde
Music: Isobel Ann Martin
For more information about this, or other projects, drop us a line.